What's the Future of Toyota's Flagship Brand?

Toyota's discontinuation of its flagship brand has left many automotive enthusiasts wondering what will replace the beloved off-road vehicle. Learn more about potential replacements for the Toyota Land Cruiser.

What's the Future of Toyota's Flagship Brand?

The end of the Toyota Land Cruiser has left many automotive enthusiasts wondering what will replace the beloved off-road vehicle. The Japanese automaker announced the discontinuation of the Land Cruiser last year, leaving a gap in its top range. While it's not clear what Toyota has in mind, they may be looking to upgrade the model for those who want the features and capabilities of its long-time flagship. The Sequoia TRD Pro is one option that could fill the void left by the Land Cruiser.

It shares a frame with the Land Cruiser and Lexus LX, and it comes with a 3.4-liter twin-turbo V-6 and 10-speed automatic. The Sequoia TRD Pro debuted in the previous generation of full-size SUVs, and it offers a smaller, more affordable option than the Land Cruiser. The Lexus LX is another option that could replace the Land Cruiser. It is a redesigned version of the Land Cruiser, and it is likely to still be sold in the United States in the future.

The new GX model also inclines towards off-road capability and is the smallest and cheapest Land Cruiser option available. Rumors suggest that a new Land Cruiser Prado will arrive within the next two years, and Toyota has a new truck platform with a body body on a TNGA-F chassis that will support the new Tundra truck. The Lexus LX is expected to be launched with a gasoline engine, such as the 3.5-liter twin-turbo V6 and more than 400 horsepower that comes with the new Land Cruiser. The full-size model had been a staple of Toyota's range since 1951, making it one of their oldest nameplates. While it may be difficult to replace such an iconic vehicle, Toyota is sure to introduce an SUV that will satisfy loyalists of the Land Cruiser.

Richard Davtyan
Richard Davtyan

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