They are C-HR for the US market. The Toyota C-HR is the first Toyota car outside of Japan manufactured according to the Toyota New Global Architecture (TNGA). Toyota will gradually expand production of TNGA-based vehicles, Moritaka Yoshida added. The Toyota C-HR is also the result of the collaboration of several European Toyota production sites and suppliers based in Europe.
In Japan, the C-HR is sold through all Toyota dealer sales channels (Toyota Store, Toyopet Store, Toyota Corolla Store and Netz Store). Toyota intends to compensate for this loss of income by reducing the salaries of 5,000 temporary factory workers. Toyota directly employs around 20,000 people in Europe and has invested more than 8 billion euros since 1990. As the name suggests, the Toyota C-HR is a small hybrid SUV with a sleek style and comfortable seats.
The newest 1.8 hybrid powertrain for the crossover is produced at the Toyota Motor Manufacturing UK (TMUK) engine plant in Deeside, North Wales. With the addition of the Toyota C-HR to its European-made vehicle line, the proportion of locally produced Toyota brand vehicles sold in Europe will exceed 75% in the entire production year. TMMT will add the Toyota C-HR to its current production of the Corolla and the Verso, along the same lines. Toyota's third European manufacturing plant dedicated to the production of the Toyota C-HR is Toyota Motor Manufacturing Poland (TMMP), located in Walbrzych, Poland.
This car is Toyota's major addition to this segment, said Dr. Van Zyl, president and CEO of Toyota Motor Europe (TME), during the opening ceremony at TMMT. In addition, Toyota North America, Toyota's subsidiary in the U.S. In the US, it is one of the company's most powerful branches.
Toyota's Turkish factory in Sakarya, Turkey, builds the Toyota C-HR fleet that is sold on the UK market. The Toyota C-HR became the eighth model currently produced in Europe and enters the C segment with a new version of the crossover. With the Toyota C-HR, TMMT's total production capacity will increase from 150 to 280,000 vehicles per year. Initially, Toyota only produced the C-HR at the Sakarya plant, Turkey, and at the Iwate plant in Japan.
