Toyota's decision to halt production of the FJ Cruiser was largely due to a drop in sales caused by the recession. Additionally, complaints about poor side grip performance, limited load capacity, visibility issues, and uncomfortable rear seating may have also contributed to the suspension of the FJ Cruiser. Toyota released a statement saying that the FJ Cruiser was designed as an affordable and capable off-road vehicle for serious off-roaders looking to push the limits. In order to address these issues, Toyota offered a reversing camera and changed the hinge mechanisms on the front seats to make entry and exit from the rear easier for customers visiting their US airport offices.
However, Toyota made the mistake of reducing cabin costs, allowing competitors to gain an advantage. Many of the vehicle designs and parts were inspired by or adapted from the Tacoma and 4Runner, two other popular Toyota vehicles. At that time, Toyota decided to focus on marketing its TRD Pro Series and classic 4Runners with similar appeal and capacity. Automotive journalists praised Toyota for daring to sell such an aggressive vehicle with such an aggressive purpose, as most of their other vehicles were quite bland and conservative.
Toyota Motor Philippines (TMP) dealers continue to receive orders for new units, even including them on their website, although increased demand and limited supply have caused prices to rise significantly. Nevertheless, excitement and capacity remain with adventure-ready Toyota vehicles such as the 4Runner and TRD Pro Series. The FJ Cruiser was intended to be Toyota's chance to create an off-road vehicle that was different from what they were producing at the time.
