Toyota's FJ Cruiser was a bold move for the company, offering an aggressive off-road vehicle that was different from the rest of their range. Unfortunately, sales were insufficient to justify the cost of manufacturing a second generation, and production of the Japanese-made truck was permanently suspended in December. Toyota then decided to focus on marketing their TRD Pro Series and classic 4Runners, which had similar appeal and capacity. Despite this, the FJ Cruiser has remained in high demand, with Toyota Motor Philippines dealers continuing to receive orders for new units.
This open relationship between Toyota and its customers has allowed the FJ Cruiser to remain a popular choice, even after its production ceased. The FJ Cruiser was designed to be a basic, capable and affordable all-terrain vehicle for serious off-roaders. It featured a winning combination of capabilities, style and off-road performance that made it a comfortable and reliable experience for drivers and passengers. However, Toyota made the mistake of reducing cabin costs, allowing the competition to gain an advantage. To correct this, they offered a reversing camera and changed the hinge mechanisms on the front seats to facilitate entry and exit from the rear.
The increased demand for the FJ Cruiser has led to an increase in prices due to limited supply. Despite this, it remains a popular vehicle among off-roaders looking for an affordable and reliable experience.
